Creative Direction • Motion Design • Video Shoot • Content Guidelines
Visual System + Motion Guidelines
Associate Creative Director
Define the Look + Direct the Shoot + Set the Standard
Vitamix Visual Guidelines
A modular creative playbook defining Vitamix’s signature “smoothness” from staging and lighting through camera, edit, and social formatting.
Guidelines Highlights
A collage of photos showing different steps of preparing a smoothie using a Vitamix blender. Images include adding ingredients, blending, and pouring the green smoothie.
Three Vitamix blenders each filled with colorful smoothies or ingredients, set against different backgrounds.
A Vitamix blender filled with colorful ingredients such as green peas, yellow lemon slices, and nuts. The blender is on a white surface with lemons on a cutting board to the left and fresh vegetables and herbs to the right, set against a pink textured background.
Page from a guide with text on the left and a collage of textured surfaces and a beverage on the right. The text discusses setting the stage for storytelling, studio photography tips, surface and backdrop ideas, and do's and don'ts for environments.
Photograph of cherries on a white surface, casting dark shadows, and glassware creating patterns with reflections and light, set against a light-colored background.
A woman with long red hair wearing a purple top is sitting at a table, eating a bowl of purple and green ice cream or yogurt, with greenery and blueberries on the table, and a glass of water with a straw in the background.
A person holding a blue bowl of orange-colored soup garnished with herbs and pumpkin seeds, with a spoonful of soup, a glass of water with a straw, lemon slices, and a small bowl of spices on a table.
A blender filled with layers of chopped tomatoes, garlic cloves, nuts, bread slices, and green herbs, set against a textured blue background.
Two Vitamix commercial blenders with clear containers and digital touch screens on a dark background.
Collage of blender shots showing various blending scenes with fruits and ingredients, emphasizing blender features and functions.
A collage of images showing various kitchen blenders and smoothies, with a main focus on a black blender with green peas, alongside smaller images of a red fruit smoothie, a green drink, a shot of orange liquid, and yellow juice being poured.
Three smartphones displaying social media posts for Vitamix. The first promotes healthy summer recipes, the second highlights matcha skim whipped foam, and the third advertises the Vitamix A3500 blender.
Brand Moments
Features & Benefits
How To Videos
Recipes