Brand Guidelines • Identity System • UX/UI • Social Design

Brand Design + Launch

Associate Creative Director
Creative Direction + Visual Language + Brand Foundation

Catalyst Brand Guidelines

Guidelines Highlights

A comprehensive playbook defining Catalyst’s' visual language across web, print, and social, keeping the brand cohesive as it scales.

Cover page of a document titled 'Brand Guidelines' with a purple and pink powder explosion graphic in the background and the Wellstar Catalyst logo in the top left corner, dated November 2025.
Presentation slide showing the Catalyst logo in full color, black and white, and as a transparent icon, with instructions on logo usage and a download button for logo packages.
Page with information about the Catalyst C icon, including a large colorful 'C' graphic, smaller silhouette icons in black, white, and maroon, and sample applications showing the logo in social media and personal contexts, with descriptive text on br
Color palette chart with primary and secondary color swatches and details on their codes and values, along with a Catalyst Black section.
A color gradient chart blending from blue on the left to purple and pink on the right, with three vertical markers showing 0%, 60%, and 100%, each with color specifications and hex codes.
Page from a font catalog showcasing various font styles and weights with descriptions, including Changa One, Roboto Black, Roboto Bold, Roboto Regular, and Roboto Mono, with a purple sidebar on the left labeled 'Visual Direction // Typography' and a
Colorful infographic with bold white text on vibrant pink, blue, purple, and black backgrounds. Features sections labeled 'Disrupt the status quo,' 'Fund your ideas,' and 'Share your voice,' with statistics, quotes, and a small image of two people sm
An indoor conference exhibition booth for Catalyst by Wellstar features a purple and white color scheme, with multiple display areas, chairs, and informational posters promoting healthcare innovation.
Infographic with data and statistics about women's health, menopause, medical conditions, and patient insights, featuring colorful charts, icons, and a woman speaking.
Collage of images showing renewable energy sources, healthcare professionals, and scientific research. Top right: wind turbines and solar panels at sunset. Middle right: elderly man in a greenhouse with plants. Bottom right: test tubes with a pipette
Open laptop displaying a website with the heading "Let's disrupt the status quo" in purple text, and subheading "Fund your ideas" with a blue and purple abstract background. Surrounding materials include various printed web pages and presentations fe

Iterative Web Experience

VIEW SITE v1.0
VIEW SITE v2.0

Infographics & Social Posts

Curated examples of an ongoing content system for announcements, research, and innovation stories.

  • Announcement for SXSW 2026, taking place March 12-18 in Austin, Texas, with a green background and blue curved lines, featuring bold black text.
  • Infographic highlighting the need for simple, structured tools in medical history collection. It emphasizes integrating electronic health records, low-cost solutions, and clinical guidance to bridge gaps caused by weak infrastructure and fragile, incomplete memory-driven methods. The source of data is cited as Catalyst Voice Family Medical History Survey, N=509.
  • A graphic showing statistics about men's health and emotional well-being: 62% of men rate their health as good, while 3% rate it as poor; 47% report stress, anxiety, or depression affecting daily life. There is also a photo of a happy couple sitting together on a couch, accompanied by a text discussing men's difficulty in opening up about health issues due to cultural barriers. The source is Catalyst Voice Male Health Survey, n=1,040.
  • Event poster for a panel titled "From Pitch to Pilot: How Corporates Partner & Build" at SXSW 2026, March 12-18, in Austin, Texas. Features photos and names of four panelists and one moderator, with details about their roles. Logos of SXSW and Catalyst by Wellstar, and venue at JW Marriott, Austin.
  • Event poster for a talk titled 'Health System-Backed Startups Cultivating Sustainability' presented by Catalyst by Wellstar at SXSW 2025 at the Austin Convention Center. The date and time are Sunday, March 9, from 10 to 11 AM in Exhibit Hall 4. The poster features photos of four panelists: Hank Capps, Leigh-Kathryn Bonner, Gareth Evans, and Eric Riesenberg.
  • Infographic titled 'Women shoulder significant responsibility in managing men's healthcare,' showing statistics about women's involvement in men's health issues, including under-discussed issues (56%), frequent reminders for checkups (55%), managing appointments (46%), and talking about health (39%), with pink icons of women and figures on a blue textured background.
  • An infographic with purple background shows statistics about unawareness among patients regarding healthcare policy changes. It highlights that 76% feel unaware, 40% encountered misinformation, only 11% are confident in their understanding, and 61% rely on Medicare, which impacts policy shifts. The source is Catalyst Voice Regulatory & Costs Survey, 1,046 respondents.
  • Bright pink staircase structures leading to doorways, with a purple background and a section of purple text reading 'From Pitch to Pilot: How Corporates Partner & Build'.
  • Infographic showing family medical conditions patients worry about most, including high blood pressure (72%), heart disease (57%), and cancer (52%).
  • Infographic titled 'Medical History Awareness vs. Action' showing four circular charts with percentages and descriptions about patients' understanding, tracking, and collecting family medical history, based on the Catalyst Voice Family Medical History Survey.
  • Bar chart showing percentages of patients with knowledge of family medical history and tracking tools. 80% know family history affects health, 65% have talked to a doctor about it, 36% have formally tracked it, 16% feel their records are accurate. Source: Catalyst Voice Family Medical History Survey, N=509.
  • Infographic showing statistics about patients' views on shared medical history responsibilities and their willingness to pay. It depicts figure icons representing people, with accompanying text about health system expectations and willingness to pay $5 or less per month.
  • Infographic titled "Access barriers compound the healthcare crisis" showing four donut charts with statistics about healthcare barriers: 26% face long wait times, 23% encounter insurance restrictions, 15% experience provider shortages, and 67% are open to telemedicine but lack digital literacy. Illustrated with text and data points, source cited as Catalyst Voice Regulatory & Costs Survey, n=1,046.
  • A blue infographic titled "Patient trust & engagement are fragile" shows statistics about patient trust in healthcare. It includes four horizontal bars with percentages: 93% vote in elections, 45% feel their voices do not influence healthcare policy, 64% trust providers for clinical advice, and 40% trust cost-effective recommendations. There is a critical implication statement at the bottom emphasizing the need for active patient engagement.
  • SXSW 2025 promotional poster with a pastel-colored cloudy sky background and black text inviting to see the event in Austin, Texas from March 7 to 15.
  • A graphic titled 'Call to Action' with four numbered points for healthcare policy: 1. Bridge the policy knowledge gap, 2. Reduce financial barriers, 3. Expand and simplify access, 4. Rebuild trust. Each point includes a brief description of strategies to protect an aging, Medicare-dependent population through education, transparency tools, telemedicine, and involving patients in policy discussions, from Catalyst Voice Regulatory & Costs Survey.

Project Recap

Brand System • Website • Social Content