Creative Direction • Game Design • Motion Design • UX/UI
SXSW Interactive Activation
Associate Creative Director
Experience Direction + Game Design + Visual Systems
Concept Art
A live SXSW activation that connected real rowing machines to a custom Unity racing game–turning Orangetheory’s “all-out” workout into a playable, branded experience.
Warm Up Screen
Count Down
Achievement
Team Score
Leaderboard
In-Game Achievements
Unity Demo
I led the game concept, mechanics, UI and visual direction, partnering with a development studio to implement the Unity build and hardware integration.
“We could not be more proud of this work. The team has been an exceptional partner for our experiential marketing.”
- OrangeTheory
Racer Registration
Onboarding app designed for fast throughput and brand immersion.